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Welcome Oakland CA

Saturday, July 13, 2024 | 2:30 pm
Sunday, July 14, 2024 | 2:30 pm

Rowell Ranch Rodeo Grounds
9725 Dublin Canyon Rd. | Castro Valley CA. 94552

Event Coordinators
General Info for tickets, vendors and more call:
Sheri Vason | Co-Coordinator, Assistant Producer
Sponsorships/Groups Sales | 925.230.8082
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Jeff Douvel | Co-Coordinator
Sponsorships, Info & Vendors | 510-798-8261
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Gather your family, co-workers, scout troops, and rodeo lovers to see the dazzling Bill Pickett Invitational Rodeo.Tickets are now available to groups for discounts with 20 or more.Your group will have an unforgettable experience. Call 925.230.8082 for all tickets, discount ticket or vendor tickets.


Children: $25 Adv | Gate $30
Adults: $40 Adv | Gate $45
Reserved Seats: $45/adv/gate - CALL BPIR OFFICE
Limited Seats (No group discounts)

Box Seats: $55/adv/gate (No group discounts) - SOLD OUT
No Online Ticket Sales available. To purchase Box Seats call 925.230.8082

All tickets purchases are final - No Refunds.

Local Ticket Outlets

Marcus Books • Oakland • 510-652-2344
Center Stage West • Oakland • 510-465-9552
Rowell Saddlery • Castro Valley • 510-581-2577
Mississippi Catfish • El Sobrante 510-682-5377
The Cobblers • Hayward • 510-582-7761
Heavenly Solez • San Leandro, CA, 510-472-5246
Relieve Cryotherapy • Antioch, CA, 925-237-1169
Cassandra's Wedding Cakes • Richmond, CA, 510-232-4616

Tickets can only be purchased from the Bill Pickett Invitational website or your local outlets.

For more information call our main office 925 230-8082. Tickets that are purchase from outside vendors are not legal or honored. They are various people with tickets on sale for Bill Pickett invitational rodeo. Please do not purchase these tickets are not our tickets.

Host Hotel

DoubleTree by Hilton Pleasanton at The Club 

7050 Johnson Drive, Pleasanton, CA 94588

Cowboys and Cowgirl:,
Call the Rodeo office for your special rate. 925-230-8082


  • No picnic baskets and or large food/drink containers allowed past the entry gates.
  • No Professional Video or Camera equipment without advance permission
  • No bottled/can drinks allowed inside the venue.
    All bottles or can drinks must be finished prior to entering rodeo grounds
  • No Guns/ or other dangerous or illegal devices/ or substances on the grounds.
  • No Alcohol beverages allowed on the grounds
  • "No umbrellas"