July 12 - 13, 2020 | 2:30 pm

Local Presenting Sponsor



Event Coordinators

General Info for tickets, vendors and more call:

Sheri Vason | Co-Coordinator, Assistant Producer
Sponsorships/Groups Sales | 925.230.8082

Jeff Douvel | Co-Coordinator
Sponsorships, Info & Vendors | 510.430.1744

Groups Save More!
Gather your family, co-workers, scout troops, and rodeo lovers to see the dazzling Bill Pickett Invitational Rodeo.

Tickets are now available to groups for discounts with 20 or more.

Your group will have an unforgettable experience. Call 925.230.8082 for all tickets, discount ticket or vendor tickets.

Tickets and Group Sales

Get your tickets today

Bill Pickett Invitational Rodeo
Saturday, July 12, 2020 | 2:30 pm
Sunday, July 13, 2020 | 2:30 pm
Rowell Ranch Rodeo Grounds
9711 Dublin Canyon Rd Castro Valley, CA 94552
Children: $19.00/adv | $21.00 at the door
Adults: $23.00/adv | $27.00 at the door
Reserved Seats: $30.00/adv/gate Limited Seats
Box Seats: $35.00/adv/gate for Sunday call 925.230.8082

Local ticket outlets

Buy and Save Today!
Marcus Books • Oakland • 510-652-2344
Center Stage West • Oakland • 510-465-9552
Rowell Saddlery • Castro Valley • 510-581-2577
K&K Beauty supply • Antioch • 925-206-4343
Reid's Records • Berkeley • 510-843-7282
The Cobblers • Hayward • 510-582-7761
Mississippi Catfish • Richmond • 510-215-2526
Cassandra's Wedding Cakes • Richmond • 510-232-4616
Everette & Jones • Berkeley • 510-548-8261


From the Oakland/Hayward area, Travel on Interstate 580 East toward Pleasanton. Take the Eden Canyon/Palomares Road exit. Turn right at the stop sign onto Eden Canyon Road. Turn left onto Dublin Canyon Road and continue for approximately 2.6 miles to the Rodeo Park on the right.

From the Walnut Creek/Concord area, travel on Interstate 680 South toward San Jose. Take the Interstate 580 West exit toward Oakland. Take the first exit off of Interstate 580 at Foothill Road/San Ramon and follow the exit up over Interstate 580. Turn right on Dublin Canyon Road and continue for approximately 2.5 miles to the Rodeo Park on the left.



Host Hotel

Marriott Hotel Pleasonton
11950 Dublin Canyon Road | Pleasanton, CA

Room Rates are $122/night (includes breakfast for two/internet) Two Double Beds or 1 King

To book your room, you must call the Rodeo Office and ask for Jodey. (510) 486-8301



Information coming soon

  • No picnic baskets and or large food/drink containers allowed past the entry gates.

  • No large Umbrellas
  • No Professional Video or Camera equipment without advance permission
  • No bottled/can drinks allowed inside the venue. All bottles or can drinks must be finished prior to entering rodeo grounds
  • No Guns/ or other dangerous or illegal devices/ or substances on the grounds.
  • No Alcohol beverages allowed on the grounds