About Our Company

Keeping the legacy alive and well.

Our Company

The Greatest Show on Dirt

MISSION STATEMENT
The Bill Pickett Invitational Rodeo celebrates and honor Black Cowboys and Cowgirls and their contributions to building the west. We highlight the irrefutable global appeal of Black Cowboys and Cowgirls in the West and the stories behind a sub-culture that is still strong today. BPIR also serves as a cultural event and opportunity for families to enjoy and embrace the cowboy culture, while being educated and entertained with reenactments, history highlights, and western adventure.

VISION
The vision of the Bill Pickett Invitational Rodeo is to continue to educate everyone about Black Western Heritage and the significance of Black Cowboys and Cowgirls. BPIR will continue to provide a cost effective family entertainment event that is educational, fun, and safe while continuing to entertain all ages and nationalities as we have done for the past 32 years.

IN CONCLUSION
The Bill Pickett Invitational Rodeo (BPIR) will continue to reach a prime target audience and market that also has crossover appeal. BPIR enables your corporation to develop a partnership with an established organization which supports the important goal of educating Americans about the true diversity of the American West. BPIR provides your company a new and exciting event that reaches and audience of all ages, cultural diversity, medium to high income households and an opportunity to target regional markets within the framework of a national program.

BPIR provides any company an opportunity to participate in a cos-effective event that reaches African-Americans throughout the United States that spend close to 1 trillion each year on a wide range of consumer goods. The Bill Pickett Invitational Rodeo brings an important element of Black Western Heritage into our present day experience with family fun, education, excitement and celebration.

Valeria Vason

President and Producer

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Executive Leadership

Valeria Howard-Vason

Valeria Howard-Vason

President, CEO
Ken Johnson

Ken Johnson

Program Developement
Sedgewick Haynes

Sedgewick Haynes

CO-General Manager
Carolyn Carter

Carolyn Carter

CO-General Manager
John DeCluette

John DeCluette

Marketing & Logistics
Michael Hancock

Michael Hancock

Production & Logistics
Jody Gilbert

Jody Gilbert

Art & Web Director and Promotions

Market Coordinators

Sheri Vason

Sheri Vason

Oakland Co-Coordinator
Jeff Douval

Jeff Douval

Oakland CA Co-Coordinator
Miss Kitty

Miss Kitty

Memphis TN Coordinator
Ronni Davis-Frank

Ronni Davis-Frank

Atlanta GA Coordinator
Mansfield Montague

Mansfield Montague

Co-Coordinator Virginia area: Fairfax, Arlington.
Gregory Freeman Sr

Gregory Freeman Sr

Co-Coordinator WDC & N. Virginia Area, WDC
Margo Wade-LaDrew

Margo Wade-LaDrew

Los Angeles CA Co-Coordinator

Bill Pickett Invitational Rodeo

PO Box 39163 Denver CO 80239
Phone: 303 373 1246
Mail: info@billpickettrodeo.com